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Elon Musk Is Now Selling Flamethrowers

Elon Musk Is Now Selling Flamethrowers

“When the zombie apocalypse happens, you’ll be glad you bought a flamethrower. Works against hordes of the undead or your money back!” How’s that for a sales pitch?

Elon Musk set the internet afire this weekend with the announcement of his latest product: a $500 flamethrower.

The flamethrower is the latest piece of merchandise for Musk’s tunneling start up, Boring Co. And thanks to the billionaire’s promotion of the branded weapon on his Twitter and Instagram accounts, by Monday Boring Co. had sold over 10,000 units for a total of $5 million, according to a spokesman for the company. Boring Co. plans to sell just 20,000 of the flamethrowers.

“Obviously, a flamethrower is a super terrible idea. Definitely don’t buy one,” tweeted Musk on Saturday announcing pre-sales of the flamethrowers, which will supposedly ship this spring.

While Boring Co. is supposed to build underground tunnels to ease traffic, they currently appear to be no more than a merchandise platform. They’ve already sold 50,000 branded hats at $20 each generating $1 million.

But Musk has embraced the seemingly unusual nature of his suppervillain-esque side business. On Saturday, he joked that the flamethrowers would help in the event of a zombie apocalypse, even changing his Twitter bio to “Zombie Defender.”

The lighthearted way Musk advertised the dangerous, fire-emitting device raised questions about whether or not it was a joke, and the legality of selling such a weapon online. But the company clarified that it was, in fact, serious.

As far as legality goes, Musk seems to think everything is alright. “ATF says any flamethrower with a flame shorter than 10 ft is A-ok,” said Musk in a Twitter reply. “Our design is max fun for least danger. I’d be way more scared of a steak knife.” It helps that each flamethrower will ship with a complimentary fire extinguisher.

Musk has used unconventional techniques to raise capital before. For Tesla’s hotly-anticipated Model 3, the company took $1,000 deposits from customers to reserve their spot in line to buy one. But Boring Co. is largely funded by Musk himself and according to the company’s executives, they don’t rely on hat sales for revenue.

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