Daimler AG, the parent company of Mercedes-Benz, has just unveiled a new fully-electric truck just ahead Tesla’s highly anticipated electric semi unveiling, which Tesla CEO and founder Elon Musk promised earlier this year.
In an early September note to clients, Morgan Stanley analyst Adam Jonas said, “We believe TSLA’s reveal of its autonomous, electric Class 8 semi-truck this month could be the biggest catalyst in Trucking in decades and potentially set off separation between the technology leaders and the laggards among carriers, shippers, truck OEMs and suppliers.”
But now Daimler has beaten Tesla to the punch.
“Our E-FUSO Vision One is an outlook on a feasible all-electric heavy-duty truck. It underlines our commitment to electrify our complete product range,” said Marc Llistosella, President and CEO of Mitsubishi Fuso Truck and Bus Corporation—the company under which the truck was launched—and Head of Daimler Trucks Asia.
The heavy-duty hauler will be capable of carrying up to 11 tons of cargo with a maximum range of 220 miles. Tesla’s yet-to be unveiled hauler—which is expected to be on the road by 2020—by comparison will reportedly have a range of 200 to 300 miles, and is likely to cost around $100,000 and will be 70% cheaper to operate.
Tesla’s electric semi launch has now been delayed twice, set first for a September launch, the October 26, and now, November 16. Competition between the two carmakers has been stiff lately, with Daimler making moves to gain market share in the rapidly growing EV market.